AS
AS

Abhinav Saxena

Martech Developer | Marketing Cloud

I build scalable, automation-driven customer engagement on Salesforce Marketing Cloud, Data Cloud and Agentforce, with a security-first mindset.

7X Salesforce CertifiedMarketing CloudData CloudAgentforce4+ Years Experience
View ResumeLinkedInGitHub

India

About Me

Transforming customer engagement through data and automation

I'm a results-driven Martech Developer with hands-on expertise in Marketing Cloud Engagement and Data Cloud, currently exploring the Agentic Marketing Cloud platforms (Growth, Advanced and Next).

With 4+ years of experience and multiple Salesforce certifications, I build highly scalable, automation-driven campaigns that use cross-cloud data, advanced SSJS scripting and real-time personalization across email, SMS, WhatsApp and mobile push.

Before Salesforce, I started in cybersecurity: web application penetration testing, vulnerability assessments and audits. That background still shapes how I design secure integrations.

7X
Salesforce certifications
4+
Years in Martech
20+
Web app pen-tests
3
Next-gen MC platforms

Career Journey

From ethical hacking to marketing technology

  1. Senior Salesforce Developer

    Aug 2026 – Present

    Cloud for Good

    Current role.

  2. Marketing & Data Cloud Developer

    Mar 2024 – Aug 2026

    Horizontal Digital

    Associate Marketing Cloud Developer (Mar 2024 – Feb 2025), then Marketing & Data Cloud Developer (Feb 2025 – Aug 2026).

    • Led end-to-end Data Cloud implementation, enabling unified customer profiles and data activation across marketing channels.
    • Architected the SFMC + Data Cloud integration for personalized campaign targeting.
    • Designed data ingestion pipelines, identity resolution and segmentation models.
    • Worked hands-on with next-generation Marketing Cloud platforms: Growth, Advanced and Next.
    • Advised clients on Marketing Cloud migration and modernization strategy.
    • Built a Travel, Tourism & Hospitality solution using Agentforce and WhatsApp for AI-powered support and automated engagement.

  3. Trainee Engineer to Engineer

    Jul 2022 – Mar 2024

    ATCS, a Nagarro company

    • Migrated marketing activities with SSJS and the Bulk API.
    • Implemented WhatsApp APIs with Chat Demographics and SSJS for conversational marketing.
    • Built custom APIs and a Lead Scoring Model from Send Logs and Data Views.
    • Applied email best practices: IP warm-up, publication lists, domain exclusions and exclusion scripts.
    • Led a REST API-based Lead Conversion integration with Salesforce CRM.
    • Delivered SMS, mobile push and WhatsApp (Meta) campaigns, orchestrated in Journey Builder.
    • Implemented OTP authentication using a CloudPage and Code Resource.
    • Integrated Marketing Cloud with Webhooks, Mixpanel and Zoom.

  4. Cybersecurity roots

    2019 – 2021

    Internships & research

    • Penetration Testing Intern, Virtually Testing Foundation (Oct – Dec 2021).
    • Cyber Security Summer Intern, Gurugram Police (Jun – Jul 2021).
    • Infosec Analyst & Researcher, Cyberops Infosec LLP (Jun – Jul 2019): 20+ web application penetration tests, 3 web audits, 5+ machine audits, vulnerability assessments and threat identification.

  5. B.Tech, Computer Science

    2018 – 2022

    JECRC University

    Earlier: Gyan Vihar School, Information Technology (2015 – 2018).

Technical Expertise

Skills powering scalable customer engagement

Marketing Cloud

SSJSAMPscriptAutomation StudioJourney BuilderContact BuilderAd StudioMarketing Cloud ConnectGrowth / Advanced / Next

Data & AI

Data Cloud (Data 360)Identity resolutionSegmentationData architectureAgentforceSQL

Integrations & Channels

REST APIsCRM integrationWhatsApp APISMSMobile pushEmailWebhooks

Security

Web app pen-testingVulnerability assessmentSecurity auditsSecurity enhancements

Languages: English, Hindi

Certifications

7 Salesforce credentials

Salesforce Certified

Marketing Cloud Engagement Developer

Salesforce Certified

Marketing Cloud Engagement Consultant

Salesforce Certified

Marketing Cloud Engagement Administrator

Salesforce Certified

Marketing Cloud Next Consultant

Salesforce Certified

Data 360 Consultant

Salesforce Certified

Marketing Cloud Email Specialist

Salesforce Certified

Salesforce Associate

Other learning: Introduction to SQL for Data Science · Secure WordPress Sites · End User: Network Security

Education: Bachelor of Technology, Computer Science, JECRC University · Information Technology, Gyan Vihar School

Resume

A one-page snapshot of my experience, skills and certifications

Abhinav Saxena · Resume

Read it online in the same design as this site, or save it as a PDF from the print dialog.

View Resume Download PDF

Let's Connect

Find my work, writing and professional updates here

LinkedIn

Career updates and professional network.

Visit

GitHub

Code, experiments and portfolio projects.

Visit

Medium

Articles on Salesforce Marketing Cloud and Data Cloud.

Read