Abhinav Saxena

Salesforce Marketing Cloud · Data Cloud · Agentforce Developer

India · linkedin.com/in/imabhinavsaxena · github.com/luckyster895

Professional Summary

Results-driven Salesforce Marketing Cloud, Data 360 and Agentforce Developer with 4+ years of hands-on experience in SFMC implementations, Data 360 integrations, Agentforce and Agentic Marketing Cloud platforms (Growth, Advanced and Next). Proficient in SSJS, AMPscript, REST APIs and multi-channel campaign orchestration across email, SMS, WhatsApp and mobile push.

Professional Experience

Senior Salesforce Developer · Cloud for Good

Aug 2026 – Present

Current role.

Marketing & Data Cloud Developer · Horizontal Digital

Mar 2024 – Aug 2026

Associate Marketing Cloud Developer (Mar 2024 – Feb 2025), then Marketing & Data Cloud Developer (Feb 2025 – Aug 2026).

Led end-to-end Data Cloud implementation, enabling unified customer profiles and data activation across marketing channels.
Architected the SFMC + Data Cloud integration for personalized campaign targeting.
Designed data ingestion pipelines, identity resolution and segmentation models.
Worked hands-on with next-generation Marketing Cloud platforms: Growth, Advanced and Next.
Advised clients on Marketing Cloud migration and modernization strategy.
Built a Travel, Tourism & Hospitality solution using Agentforce and WhatsApp for AI-powered support and automated engagement.

Trainee Engineer to Engineer · ATCS, a Nagarro company

Jul 2022 – Mar 2024

Migrated marketing activities with SSJS and the Bulk API.
Implemented WhatsApp APIs with Chat Demographics and SSJS for conversational marketing.
Built custom APIs and a Lead Scoring Model from Send Logs and Data Views.
Applied email best practices: IP warm-up, publication lists, domain exclusions and exclusion scripts.
Led a REST API-based Lead Conversion integration with Salesforce CRM.
Delivered SMS, mobile push and WhatsApp (Meta) campaigns, orchestrated in Journey Builder.
Implemented OTP authentication using a CloudPage and Code Resource.
Integrated Marketing Cloud with Webhooks, Mixpanel and Zoom.

Security Background

Penetration Testing Intern, Virtually Testing Foundation (Oct – Dec 2021).
Cyber Security Summer Intern, Gurugram Police (Jun – Jul 2021).
Infosec Analyst & Researcher, Cyberops Infosec LLP (Jun – Jul 2019): 20+ web application penetration tests, 3 web audits, 5+ machine audits, vulnerability assessments and threat identification.

Technical Skills

SSJS & AMPscriptData Cloud ImplementationREST APIsWhatsApp API IntegrationJourney BuilderAutomation StudioContact BuilderAd StudioMarketing Cloud Growth / Advanced / NextMarketing Cloud ConnectCRM IntegrationData ArchitectureReporting & DashboardsSecurity Enhancements

Certifications

Salesforce Certified Marketing Cloud Engagement Developer
Salesforce Certified Marketing Cloud Engagement Consultant
Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce Certified Marketing Cloud Next Consultant
Salesforce Certified Data 360 Consultant
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Salesforce Associate

Also: Introduction to SQL for Data Science · Secure WordPress Sites · End User: Network Security

Education

Bachelor of Technology, Computer Science, JECRC University2018 – 2022
Information Technology, Gyan Vihar School2015 – 2018